BelPaese was founded on Christmas Eve '24, better known as the anticipation of Christ, a premise that already makes clear what we're getting at. It was "founded" because it actually came to life, its purpose is clear: to desacralize Christianity
We took words that were perhaps too overused and contrasted them with our own language. From this encounter, what is now our calling card was born: Swag.
Every capsule is a chapter, every season a new step. The Nonna is our Jesus. The artists, our Apostles. Our Gospel is not read, it's worn.
This collection is for us a first interpretation of what it means to be part of "the Boot." You must follow each capsule to understand what we mean by BelPaese, a script development that starts from the first drop. After all, Nero Ottico aims to do just that: tell stories about Italy.
The Nero Ottico collections, including "BelPaese," are like an "onion" – peel back the layers and you discover many more. A bad comparison? Let's say they're more like a TV series, with seasons and episodes that make them up. Get it?
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